PMM's Prompt Playbook - Prompt Inventory
Mastering Generative AI for B2B Marketing Success
Prompt Inventory
Access a growing library of 100+ AI-powered workflows. The PMM’s Prompt Playbook provides context and includes 30+ structured prompts, with new ones, not in the book, released weekly for paid subscribers.
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Chapter 4: Market Understanding
Trend Discovery
TAM Sizing
Competitive Landscape Mapping
Competitive Interview Guide
Market Category Definition
Audience Segmentation
Competitive Intelligence
Modular Deep Research Newsletter Prompt Workflow – Market Research
Monthly Market Signal Analysis Workflow
Chapter 5: Audience Understanding
Understanding User Needs
Uncover Audience Frustrations (Step 1)
Identify Unmet Needs (Step 2)
Voice of Customer
Win-Loss Analysis
Home Page Persona Analysis
Create Buyer Personas from Gong Calls
Buying Committee Decision Mapping Workflow
Chapter 6: Positioning and Messaging
Positioning Framework Creation
Messaging Framework Creation
Technical-to-Business Value Translation
Executive Messaging Review & Harmonization Workflow
Buying Committee Decision Mapping Workflow
Committee-Aware Messaging and Content Mapping
Hidden Objection and Risk Surface Analysis
Chapter 7: Content and Communications
The Great Enshittification of the Written Word
Content Strategy Framework
Blogs, eBooks, and Whitepapers
Email Sequence Design
Validate Your B2B Content Claims Before Publishing
Summarize Any Transcript with AI
Write Executive Summaries that Get Read
Web Page to Data Sheet
Presentation Storyboard Evolution
Landing Page Copy Review
Landing Page Creation from Content Asset
B2B Document Review
Viral Post Generator
B2B Persona-Based Pitch Deck Builder
Strategic POV Validation Workflow
Thought Leadership → Social POV Distribution Workflow
Chapter 8: Launch and Campaign Planning
The Ultimate B2B Product Launch Workflow
PR and Announcement Strategy
Press Release Headline Generator
Multi-step Campaign Builder
Cross-sell and up-sell campaigns
Chapter 9: Sales and Partner Enablement
Sales Play Generation
Sales Cheat Sheet
Quick Start Battle Card Development for Competitive Sales Wins
Strategic Battle Card Workflow for Competitive Wins
BDR Email Sequences
Force Management Value Framework
Build Joint Value Propositions
Chapter 10: Technical Product Marketing
Feature Announcements
Technical Integration Guides
Demo and Video Script Development
Demo Storyboard for AR Report
Product Demo Messaging and Content Builder
Chapter 11: Analyst Relations
Analyst Relations Workflow
RFPs for Analyst Evaluations
Bonus Prompt: Peer Review Feedback Analyzer
Chapter 12: Customer Marketing
Customer Story Development
Customer Reference Program
Customer Spotlight Creation
Testimonial Builder
Quick Case Study Builder from Transcript with Quotes, Callouts, and Outcomes
How To Create Professional Spanish Translations (Guest Prompt)
Chapter 13: Analytics and Research
Metrics Analysis Framework (coming soon)
Survey Design
Google Analytics Data Analysis
Bonus Prompt: Home Page Audit Workflow
Field Marketing
Bonus Prompt: Fix your Banner Before the Tradeshow Starts
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About David Sweenor
Books: Artificial Intelligence | Generative AI Business Applications | The Generative AI Practitioner’s Guide | The CIO’s Guide to Adopting Generative AI | Modern B2B Marketing | The PMM’s Prompt Playbook
Founder of TinyTechGuides, David Sweenor is a top 25 analytics and AI thought leader and influencer, international speaker, and acclaimed author with several patents. He is a product marketing leader, analytics practitioner, and specialist in the business application of AI, ML, data science, IoT, and business intelligence.
With over 25 years of hands-on business analytics experience, Sweenor has supported organizations including Alation, Alteryx, TIBCO, SAS, IBM, Dell, and Quest, in advanced analytic roles.
Follow David on Twitter @DavidSweenor and connect with him on LinkedIn https://www.linkedin.com/in/davidsweenor/.
Need help with PMM? Let me know.