Recommended by David Sweenor
Operator notes on B2B programmatic, intent data, ABM and attribution, written for marketers who can tell the difference between a working stack and a sales deck.
Check out the publication Unmatched: The B2B Ad Challenge by Mike Harty - it's a great pub with deets on strategy, systems, and scale for the future of B2B marketing. Mike covers ABM, programmatic advertising, demand generation, and identity resolution.






















