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Turn your prompt workflows into Claude skills
A 30-minute tutorial for marketers with a reusable prompt library
Jun 19
•
David Sweenor
The question that separates AI value from sunk cost
Andreas Welsch on agents, restraint, and the revenue leaders ignore
Jun 16
•
David Sweenor
1:19
Governance now decides whether AI delivers value
Field notes from six leaders at the BARC 2026 Data and Analytics Retreat
Jun 5
•
David Sweenor
1
Forget AGI. Your AI is dumb without your data.
Josh Howard of Databricks on why context decides the agentic enterprise
Jun 2
•
David Sweenor
1
0:37
May 2026
Meeting users where they are
Mary Kern's new design premise from Qlik Connect 2026
May 26
•
David Sweenor
2
0:55
Convert the marketing prompt workflows you’ve already written
How Claude Skills outperform Custom GPTs and prompt docs
May 22
•
David Sweenor
2
1
Why AI agents require a Switzerland approach to metadata
Collate CMO Steve Wooledge on using semantic intelligence to ground machine reasoning
May 19
•
David Sweenor
1
1
2:10
The Claude folder most marketers can't find
Where it lives on a Mac, and the symlink that surfaces it
May 15
•
David Sweenor
1
1
Is your Claude marketing OS a little quirky?
Why Skills alone are missing part of the recipe
May 13
•
David Sweenor
1
1
Marketing moats: what of that?
Reduce the friction in your crappy processes
May 8
•
David Sweenor
2
1
Bots need not apply
How Kate Strachnyi built a data and AI media company on authentic voices
May 5
•
David Sweenor
1
2
2:30
The marketer’s case for Claude Code
Chat vs. Cowork vs. Code: there is no spoon
May 1
•
David Sweenor
1
2
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